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How To Be Relevant in 2021: The Guide | GlobalEdgeMarkets

How To Be Relevant in 2021: The Guide

I think we can all agree that the world isn’t as simple as it once was. It’s way more complex, with businesses getting bombarded by complications and challenges, especially during COVID-19. Customers are getting more and more complicated as there are tons of options to select from. There are massive

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When Relevance and Resilience is Revenue! | GlobalEdgeMarkets

When Relevance and Resilience is Revenue!

The COVID-19 pandemic is not over yet, and B2B sales executives are already writing 2020 off as a “loss” in their databases and CRM platforms. SO what will the 2021 “New Normal” look like for Enterprise and Mid-Size BD and Sales Executives? Well, we will slowly get out of the “bunker”

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Can Your Business Turn On A Dime? | GlobalEdgeMarkets

Can Your Business Turn On A Dime?

Many of us wonder what the “New Normal” after COVID-19 will bring for businesses – large and small.  Well, one thing is for sure – the level of uncertainty is still here. This post by Marla Bace will explore how companies can adapt quickly and look at disasters as opportunities. She explores

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Is Customer Success a Newly Crafted Term For Customer Experience? | GlobalEdgeMarkets

Is Customer Success a Newly Crafted Term For Customer Experience?

We’ve heard marketing departments across industries and highly successful companies buzzing about a new term that’ll soon become an organizational standard—customer success.  A function created by Salesforce for a SaaS product that needed to drive revenue and engagement measures such as enhancing its’ lifetime value with customers. WHAT IS CUSTOMER

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The Foundation of Entering New Markets | GlobalEdgeMarkets

The Foundation of Entering New Markets

The possibilities are endless when it comes to finding new customers when expanding to new markets. Still, getting that first great connection or opportunity can be more challenging than expected. Customers are the heart and soul of any business, and successful market entry demands a perfect understanding of that particular

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Why Startups Should Outsource Their Marketing | GlobalEdgeMarkets

Why Startups Should Outsource Their Marketing

Creating and managing startups is very difficult. People who are passionate about their product or service often have the motivation to chase their dream of a successful business but lack the knowledge of what it takes to run one. Startups who attempt to run a marketing campaign alone or without

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#B2BMarketing19: Highlights | GlobalEdgeMarkets

#B2BMarketing19: Highlights

The Social2b team is back from the B2B Marketing Expo. What an incredible and remarkable show it was! We were blown away by the scale of the event. Of course, it’s impossible to share all the details in one review, but here is event summary and conclusions made on behalf

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