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Archive.

Alex R.

When Relevance and Resilience is Revenue!

The COVID-19 pandemic is not over yet, and B2B sales executives are already writing 2020 off as a “loss” in their databases and CRM platforms. SO what will the 2021 “New Normal” look like for Enterprise and Mid-Size BD and Sales Executives? Well, we will slowly get out of the “bunker” in 2020 and plan a

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Marla Bace

Can Your Business Turn On A Dime?

Many of us wonder what the “New Normal” after COVID-19 will bring for businesses – large and small.  Well, one thing is for sure – the level of uncertainty is still here. This post by Marla Bace will explore how companies can adapt quickly and look at disasters as opportunities. She explores quickly how being relevant and

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Marla Bace

Is Customer Success a Newly Crafted Term For Customer Experience?

We’ve heard marketing departments across industries and highly successful companies buzzing about a new term that’ll soon become an organizational standard—customer success.  A function created by Salesforce for a SaaS product that needed to drive revenue and engagement measures such as enhancing its’ lifetime value with customers. WHAT IS CUSTOMER SUCCESS? In financial terms, customer

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Pauline S.

Will Visuals Still Be Important for B2B Marketing in 2020?

There are dozens of techniques and ways known to make sure your business is on top of the game. New innovative methods appear every year, and we always strive to test them out as soon as possible. It’s becoming more and more challenging to stand out from all of the competition, and if there’s any

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