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Archive.

Marla Bace

Can Your Business Turn On A Dime?

Many of us wonder what the “New Normal” after COVID-19 will bring for businesses – large and small.  Well, one thing is for sure – the level of uncertainty is still here. This post by Marla Bace will explore how companies can adapt quickly and look at disasters as opportunities. She explores quickly how being relevant and

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Marla Bace

Is Customer Success a Newly Crafted Term For Customer Experience?

We’ve heard marketing departments across industries and highly successful companies buzzing about a new term that’ll soon become an organizational standard—customer success.  A function created by Salesforce for a SaaS product that needed to drive revenue and engagement measures such as enhancing its’ lifetime value with customers. WHAT IS CUSTOMER SUCCESS? In financial terms, customer

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