Product Development, Digital Assets & Subscriptions

Product Strategy, Design, Development & Deployment

make the right choice

The design and development of products and services are crucial to product discovery. With a standard 80%-90% new product failure rate, successful businesses know that the right product strategies make the difference. That’s why choosing the right consultant to help your company bring an idea to market— from concept to manufacturing to deployment— is crucial. Make sure you select a firm that educates you on the process and follows the best standards of practice for optimizing the product in today’s global market.

Remember that simpler is best when considering the design and development of products and services. Many of the features of a product may not be needed and can create a confusing interface with all the extra icons and buttons. Numerous options do not necessarily mean a great product— it usually means a lack of research.

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Visual clutter is a common cause of inefficient user journeys leading to product failure. When specific interfaces are designed without considering the right amount of information for the intended audience, the additional cognitive load slows users down and distracts them from the task at hand. We can help eliminate many of these risks by doing the proper research and basing our recommendations on failproof industry practices. 

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User Interface/User Experience (UI/UX) is a big part of this research process. Up until recently, UX was always something “nice to have”, but now in our highly digital world, it’s a necessity. Users are getting more and more sophisticated requiring the interface to cater to their needs. Businesses are now realizing that designing products for the main user is more important than pushing out products developed without a particular focus. Investing in UI/UX design and development services is non-negotiable anymore in company budget plans.

Continuous new product development and product optimization is essential to the survival of businesses. New product development may be geared toward the conceptualization of a new idea regarding a completely new line of products currently not on the market, or it could be aimed toward upgrading or optimizing products that may be on the market already. Whatever the case, the development of new products is an essential part of the application of business product strategies by companies.

Product (Platform) Strategy

Why you need to have a product development strategy

Product development is a high-risk process, with many new product programs failing. Minimize risk and deliver the program benefits by setting measurable goals and reviewing progress at each stage of development, from idea generation to assessments and launch. Focusing on developments that sincerely meet customer needs is the key to success in developing a functional, successful product.

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There are many stages in the process where a product development strategy can fail to deliver its benefits. Early in the product development process, the team may not sufficiently research market requirements, leading to unmet customer needs. Later during the technical assessment stages, the development team must assess if the manufacturing resources and available technology can turn the idea into a finished product.

Release Management is when your product development team plans, schedules, and tests the product through various phases and environments. Release Management, at its core, minimizes risks in the least disruptive approach. Changes are tracked, tested, and corrected as often as needed before successful deployment.

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Product Design, UI/UX, Packaging

As digitalization gets embedded further in day-to-day tasks and routines, delivering a stellar user experience is expected to result in higher customer retention and business growth. Talking to the end-users will help startups empathize with their users and understand how they interact with the product across multiple touch points. First, UX defines the customer as a user, not just a consumer, and packaging isn’t just a means to consumption– it’s part of the product experience.

UX sets ‘floors’ of expectations. Setting a UX standard makes innovation easier with the team looking for more ways to delight the customer. The purpose for any new development is to provide customers with unique value. This new and increasing value is what keeps businesses growing. If there is no new value to offer customers, the firm wilts and eventually dies. If the value is not increasing, the company loses ground in the market as its competitors increase their value.

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Product Development

Agile product development— an alternative version of regular product development— includes all of the standard steps but with the addition of principles including factors such as rapid iteration based on user feedback. Shortening the time from brainstorming and design to product launch, agile product development allows for much faster product versions with fewer updates and improvements. This is achieved by engaging users more efficiently throughout the process.

Product development offers advantages for everybody across all levels of your product design. It ensures your product is viable and the process stays on track throughout, benefitting customers by ensuring your product aligns with their needs and pricing demands. This in turn means that you have a saleable product too.

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Product Launch & Deployment

What is Release Management?

Release Management is when your product development team plans, schedules, and tests the product through various phases and environments. Release Management, at its core, minimizes risks in the least disruptive approach. Changes are tracked, tested, and corrected as often as needed before successful deployment.

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Product Optimization

Frameworks vary by company goals.

Once you’ve identified your objective, you can begin taking appropriate steps to optimize your product. The framework you choose will differ based on the goal, but in every case, the first step is the same: identify your goal.

Step 1: Identify your goal.

Let’s imagine your company team wants to make your app easier to use.

Step 2: Determine your success metrics.

Next, you will need a way to quantify whether your team’s work makes your product more user-friendly. Your success metric, in this case, would be whether users can complete a specific task in your product in less time or with fewer clicks.

Step 3: Devise and execute your product optimization plan.

Create a specific plan to make your app more intuitive. Then share it with your development team. 

Step 4: Test your work against your success criteria.

You will want to test your new functionality with users to determine whether the new version achieves your goals; if the goals were accomplished, then congratulations! You have a new product on your hands that will keep consumers returning and bring in new customers, deepening and expanding your market.

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