Strategy & Mapping
Act now if you want to bounce back
The coronavirus has had unprecedented worldwide impacts — and the worst is yet to come. Managing your business in this pandemic situation is much more than giving your business a good scrubbing. In simple terms, it means keeping your business and employees well-informed and war-ready for any worst-case to face.
Companies must act now if they want to bounce back into the future.
make smarter, better, and resilient decisions
Correlations are difficult to hold in a crisis. The dynamics of the pandemic proved that leading from the past is not useful.
going into the future, it will be of utmost importance to make smarter, better, and fault-free decisions.
Our approach to Strategy is to always map it to reality. For that, we simplify the process of ideation and use the proven methods of assessing your technology and market readiness.
what Covid-19 showed us
Only true value counts
Online businesses still win, some traditional offline businesses will struggle
Relevance and differentiation is important
The true value of the company will be changed based on relevance
“Relevance vs Hype”
Chaos becomes “controlled chaos”
Most Relevant Industries
More relevant case studies
Relevant GlobalEdgeTalk podcast episode
A podcast about Global entrepreneurs, executives, and innovators.
In our episodes, we’re combining the best of storytelling with the richness of our guests’ experience in business, market-entry, entrepreneurship, and lifestyle.
Many companies use a disjointed, shotgun approach for delivering marketing communications messages, digital marketing and rarely is sales engaged and / or considered. Communications such as print ads, email marketing and PPC banner ads, and other content may appear to be coming from different companies, even though the messages may
Everyone wants their business to be successful, that’s a given. These days, the common buzzword or phrase that is thrown around is ABM or account-based marketing. By all accounts, this is the best method of securing long-term success for your company. But what exactly is it? And is it right
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