Leadership & Partners

Irene Sino

Global Adviser, Travel and Tourism

Irene Sino is a highly accomplished executive with over 25 years of experience driving business growth. She is a dynamic, hands-on leader with a proven record of founding new companies, entering new markets, and repositioning businesses in competitive environments.

She excels at team building and has a strong ability to inspire and motivate people to reach ambitious goals.

In 1995, Irene founded Panorama Travel, a New York–based travel agency that quickly became one of the leading companies in the U.S. Eastern European travel market. The agency secured consolidator contracts with major airlines such as Aeroflot, Finnair, Czech Airlines, LOT Polish Airlines, Malev, and Turkish Airlines.

During this time, she successfully introduced niche destinations such as Georgia, Moldova, and Ukraine to the U.S. market, helping travelers discover new regions and cultures.

In 2011, Panorama Travel was acquired by Picasso Travel and became part of the Picasso Travel Group. Alongside managing Panorama’s operations, Irene accepted the role of Vice President of Airline Relations at Picasso Travel. In this position, she expanded her expertise to a broader scale, strengthening airline partnerships and creating new growth opportunities.

Irene brings deep travel industry knowledge and hands-on experience in operations, airline relations, quality control, and fare analysis. She stands out for her attention to detail, creative problem-solving, and innovative approach to business challenges.