Leadership & Partners
Previously, Michael developed, patented and commercialized 100+ various exercise innovations. Executive Producer of over 25 long form direct response commercials that have aired in 121+ worldwide markets, with sales exceeding $3 billion USD.
TED speaker on “How to Design a Billion Dollar Product” with a book of the same title due out Summer 2019.
His team of industrial engineers and designers are experts at developing products that fit into the home fitness space. Innovation and expertise drive the fitness industry, and Fitness Brands is on the cutting edge of both. Additionally, he has developed a strategy for Facebook marketing and how to maximize your Amazon Marketplace store.
Currently, Michael is developing a platform for couples that curates shared experiences that include charity events and giving back, all while going on amazing dates.