Embracing the Elephant in the Room: A Look at the Size of the Webinar Industry
I’m often asked questions about the size of the webinar industry – it’s undoubtedly the elephant in the GlobalEdgeMarkets conference. How many webinars are hosted every year? How many professionals watch webinars and how many do they watch per month? To date, I have not come across definitive statistics, or really anything close to them. […]
Crowdsourcing: A Social Business Solution
“No matter who you are, most of the smartest people work for someone else.” Bill Joy, Cofounder, Sun Microsystems Tweet The word Crowdsourcing was coined by Jeff Howe in 2006, a portmanteau of the words ‘crowd’ and ‘outsourcing.’ It is used to describe the phenomenon using group intelligence to solve problems and complete projects. A […]
The Endless Possibilities for Content Marketing
“Content is of great importance, but we must not underestimate the value of style.” – Maya Angelou As content marketing is becoming the go-to strategy for reaching target audiences online, platforms are springing up across the Internet to take advantage of this booming marketing trend. From CRM systems to content publishing and automation tools, there’s […]
Social Referrals: The Value of Digital Friendship
Last week here at GlobalEdgeMarkets, we discussed the functionality of social media marketing especially the idea of social referrals. We gave the example of a list of 10,000 consumers that could potentially be contacted through e-mail or social media with discounts to be offered. While direct e-mail was limited to the 10,000 consumers, and the […]
Build it and They Will Come: Construct an Engaged Social Network for your Business
The word networking can, for many, conjure up images of awkward conversations at conferences, forced laughs and the collecting of business cards. It shouldn’t. In today’s world social networks have made it easier than ever before for you to build an engaged network for your business. Creating and expanding your online network is an incredibly […]
Infographics: Capturing Online Attention
Are you one of the 65% of the world’s population that are “visual learners” Often it can feel like there is too much information on the web and too little time to take it all in. That’s where the infographic comes in. In this digital age we have short attention spans (stay with me people! There […]
