GlobalEdgeMarkets
Edit Content

resources - blog post

Change With Purpose…. or Change by Attrition… Do What It Takes to be Relevant!

Table of Contents

Greater economic turmoil over the past couple of months has led to a certain amount of uncertainty and potential change in purchase habits as we continue to live through COVID-19 for the foreseeable future.

As our countries start to “re-open for business,” have you been going back to basics, your customer personas and journeys and evaluating what may have to change? Are you being innovative and thinking outside the box or are you just waiting and hoping for business as usual?


Now is the time for Customer Surveys, market research and thinking outside the box!


Leverage the voice of your existing customers, key target prospects and competitors to shape your post COVID relevant brand message. Create a dialog, test the waters while people seem to have more bandwidth to engage to build your new content, campaign calendars empowered through your new research to engage your targets with your RELEVANT competitive advantage.


Where to start?

Listen to Your Customers

Measure What Matters

Conclusion

Think of now as a time to clear your slate and improve your relevance!!

Interested in our services? Contact us now!

More from our blog

Related Blog Posts

The Power of Private Equity: Unveiling the Positive Impact on Companies |GlobalEdgeMarkets

The Power of Private Equity: Unveiling the Positive Impact on Companies

Introduction Private equity (PE) firms have long been debated, with critics questioning their efficacy and impact on the companies they acquire. However, a recent analysis by Verdad Advisors and Mr. Rasmussen highlighted in this Financial Times Article: “Does private equity improve companies?” delves into this contentious issue, offering fresh insights that challenge prevailing perceptions.

Read More »