Greater economic turmoil over the past couple of months has led to a certain amount of uncertainty and potential change in purchase habits as we continue to live through COVID-19 for the foreseeable future.
As our countries start to “re-open for business,” have you been going back to basics, your customer personas and journeys and evaluating what may have to change? Are you being innovative and thinking outside the box or are you just waiting and hoping for business as usual?
Now is the time for Customer Surveys, market research and thinking outside the box!
Leverage the voice of your existing customers, key target prospects and competitors to shape your post COVID relevant brand message. Create a dialog, test the waters while people seem to have more bandwidth to engage to build your new content, campaign calendars empowered through your new research to engage your targets with your RELEVANT competitive advantage.
Where to start?
Listen to Your Customers
Measure What Matters
Think of now as a time to clear your slate and improve your relevance!!