Edit Content

Resources - Workshop

Entering and Developing New Markets

We are at GlobalEdgeMarkets more than consultants. We are your strategic allies
In conquering new markets

Empowering Global Visionaries: The GEM Workshop Experience

Welcome to the GlobalEdgeMarkets Market Entry and Growth Workshop, designed to equip international firms and founders with the insights and tools needed for successful market entry into the U.S. Whether you are at the initial stages of planning your expansion or ready to refine your strategies, our workshop offers tailored, expert guidance on navigating complex market dynamics, legal frameworks, and cultural nuances.

Join us to transform challenges into opportunities with actionable strategies that drive real results.

Previous slide
Next slide

Workshop To Assist International Firms In

  1. Understanding the US market
  2. Developing effective strategies for market entry and growth
  3. Implementing successful sales and marketing tactics to achieve company success in the USA

Target Group

Startups and scaleups equipped with a Minimum Viable Product (MVP), a stable revenue stream, and the ambition and capacity to expand into the US market.

Duration

Tailored to your needs,
ranging from a concise 1-hour webinar to
a comprehensive full-day workshop.

Method

Offered in-person, virtually, or as a hybrid experience combining both formats.

Target Group

Startups and scaleups equipped with a Minimum Viable Product (MVP), a stable revenue stream, and the ambition and capacity to expand into the US market.

Duration

Tailored to your needs, ranging from a concise 1-hour webinar and a virtual 2.5 hour workshop to a comprehensive 2.5-day interactive workshop customized to your needs.

Method

Offered in-person, virtually, or as a hybrid experience combining both formats.

We are more than consultants; we are your strategic allies in conquering new markets. Our team of experts boasts unparalleled proficiency in navigating the intricacies of global expansion. We empower businesses of all sizes, from budding startups to established enterprises, to confidently enter new markets and achieve sustainable growth.

Potential Themes

Market Entry Strategies

Navigating U.S. Legal and Regulatory Frameworks

Understanding U.S. Business Culture and Etiquette

Building a Successful Sales and Marketing Strategy

Financing and Funding Options

Case Studies and Success Stories

GEM 2.5 Hours Workshop - $500

  • Introduction & Welcome
  • Cultural Understanding & Business Etiquette
  • Overview of the U.S. Market
  • Legal Aspects of U.S. Market Entry
  • Financial & Tax Considerations
  • Q&A and Networking Session
  • Setting up Operations
  • Marketing & Branding in the U.S.
  • Sales and Business Development
  • Soft-Landing Resources
  • Case Studies: Successes and Failures
  • Interactive Session/Workshop – Mockup Case Study (discussed only)
  • Closing Remarks & Networking
  • Workshop Materials in Digital and Video Format
Note: This does not include the case study, interactivity, research, team exercises, or final competition. However, it will provide an excellent overview and entertain several questions and mini-strategies for market entry and expansion. 

GEM 2.5 Days Workshop - $5,000

  • Introduction & Welcome
  • Cultural Understanding & Business Etiquette
  • Overview of the U.S. Market
  • Legal Aspects of U.S. Market Entry
  • Financial & Tax Considerations
  • Q&A and Networking Session
  • Setting up Operations
  • Marketing & Branding in the U.S.
  • Sales and Business Development
  • Soft-Landing Resources
  • Case Studies: Successes and Failures
  • Interactive Session/Workshop – Mockup Case Study Presentations (Teams)
  • Closing Remarks & Networking
  • Guest Speakers
  • Workshop Materials in Digital and Video Format
  • Case Study Competition
  • Business Development Follow-Up (optional)
  • Winner Prizes via US-base support for business development and lead generation

Note: This option will include case studies, interactive sessions, team breakouts, case study presentations, and other team-building and interactive mini-sessions. GEM will review the goals and objectives and all documentation and present and discuss market entry and expansion strategies as a case study for the audience. A mockup case study will also be presented, and multiple teams will compete, demonstrating their approach to sales, marketing, and execution strategies. The 2.5-day workshop may also feature guest speakers from different walks of life (connected remotely) from subject matter areas such as operations, logistics, HR/Recruiting, Resources, Marketing Strategies, Corporate Coaching, and others.

 

What People Say About Us?

Sarah M., CEO of a Tech Scale-up

The GlobalEdgeMarkets workshop completely transformed how we approached market entry in the U.S. The depth of insights on local business culture, regulatory frameworks, and market dynamics was invaluable. The hands-on approach and real-world case studies gave us actionable, immediate implementation strategies.

Laura P., Managing Partner at Global Venture Capital
 

As an investor with a diverse portfolio of companies looking to expand into the U.S. market, the GlobalEdgeMarkets workshop has been an invaluable resource. Several of our portfolio companies have taken advantage of the workshop’s comprehensive approach to market entry, from understanding local business practices to developing tailored sales strategies.

Contact Us

Thank you for reaching out. We’ll make sure that our team receives your message!