case study

Circles/AMEX

Overview

Circles is a global provider of concierge and personal assistant services with offices in the United States, United Kingdom and Europe.

Circles Concierge is part of the Personal & Home Services division of Sodexo. This segment of offerings also includes childcare and home services for dependent people.

Challenge

Develop a Luxury Market Research (primary and secondary), digital and customer service strategy, and tactics, to enhance Circles/AMEX Concierge Services via new platform development, new metrics and customer satisfaction scores, and new innovative technologies to enhance customer engagement and conversions

GlobalEdgeMarkets (formerly Social2B) was involved in reviewing the existing platform for call center and concierge services.

Results

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