Discover the transformative power of modern public relations with industry leader Bob Geller, as he uncovers the secrets to thriving in an ever-evolving landscape. Expect a masterclass in adapting to technological advances and social media’s impact on PR strategies. Learn how to break free from traditional media approaches and embrace innovation, leveraging AI and content marketing to captivate audiences. Bob’s journey from tech startups to founding Fusion PR offers an inspiring narrative of resilience and adaptability, underscoring the importance of staying ahead in a field marked by rapid change.
Uncover the synergy between passion, talent, and leadership in driving business growth, as Bob shares compelling stories and practical advice for emerging agencies and startups. From the strategic brilliance of a Finnish tractor company’s disaster relief PR to nurturing hidden talents within your team, this episode provides invaluable insights for aspiring PR professionals and seasoned veterans alike.
From Brooklyn To Cisco: Building Innovation Through Partners
Building innovation inside a giant company sounds like a contradiction until you hear how it actually gets done. We sit down with Jason W. Gallo, Vice President of Cisco’s Partner Go-to-Market Acceleration, to trace the path from Brooklyn Tech roots and an engineering mindset to leading transformation across one of