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The Foundation of Entering New Markets | GlobalEdgeMarkets
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The Foundation of Entering New Markets

The possibilities are endless when it comes to finding new customers when expanding to new markets. Still, getting that first great connection or opportunity can be more challenging than expected. Customers are the heart and soul of any business, and successful market entry demands a perfect understanding of that particular

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4 Factors to Determine Whether ABM is Right For You | GlobalEdgeMarkets
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4 Factors to Determine Whether ABM is Right For You

Everyone wants their business to be successful, that’s a given. These days, the common buzzword or phrase that is thrown around is ABM or account-based marketing.  By all accounts, this is the best method of securing long-term success for your company. But what exactly is it? And is it right

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Why Startups Should Outsource Their Marketing | GlobalEdgeMarkets
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Why Startups Should Outsource Their Marketing

Creating and managing startups is very difficult. People who are passionate about their product or service often have the motivation to chase their dream of a successful business but lack the knowledge of what it takes to run one. Startups who attempt to run a marketing campaign alone or without

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Content VS Algorithms: Who Is the King? | GlobalEdgeMarkets
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Content VS Algorithms: Who Is the King?

Social media marketers dedicate lots of time on social media and content strategies just to find themselves at the mercy of social networks’ algorithm changes. It, therefore, raises the question of whether it is still reasonable to invest in relevant and creative content rather than to focus on technical elements

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5 Tips to Empower Your Marketing Technique | GlobalEdgeMarkets
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5 Tips to Empower Your Marketing Technique

Within the constantly changing digital environment and trends, brands should continuously update and refine their strategies and approaches so as not to become stale or lost in the noise. Here are 5 tips to help you re-evaluate digital marketing objectives to maximize the impact and the results your content strategy

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#B2BMarketing19: Highlights | GlobalEdgeMarkets
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#B2BMarketing19: Highlights

The Social2b team is back from the B2B Marketing Expo. What an incredible and remarkable show it was! We were blown away by the scale of the event. Of course, it’s impossible to share all the details in one review, but here is event summary and conclusions made on behalf

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When Is the Right Time to Implement ABM? | GlobalEdgeMarkets
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When Is the Right Time to Implement ABM?

If you’re reading this, you probably already know what ABM is, but just in case a refresher course is needed, ABM stands for account-based marketing, and it’s the newest strategy to successfully market to corporations and/or clients. Account-based marketing is different from normal methods of marketing. Normal methods of marketing

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Account Based Marketing: Pros and Cons | GlobalEdgeMarkets
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Account Based Marketing: Pros and Cons

Account Based Marketing (ABM) is here to change the future of the B2B marketing game. However, ABM, like most marketing strategies, has not only pros but also some cons. In our opinion the pros of ABM are definitely far ahead of its cons. But you should definitely take a look

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Why ABM is the Future? | GlobalEdgeMarkets
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Why ABM is the Future?

ABM is here and changing the marketing game. Here is how and why you need to use it! This is probably not the first article you’ve read about ABM (account based marketing), and it certainly won’t be the last. It’s a hot button topic that many marketing companies are going

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Crowdsourcing: A Social Business Solution | GlobalEdgeMarkets
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Crowdsourcing: A Social Business Solution

“No matter who you are, most of the smartest people work for someone else.” –    Bill Joy, Cofounder, Sun Microsystems The word Crowdsourcing was coined by Jeff Howe in 2006, a portmanteau of the words ‘crowd’ and ‘outsourcing.’ It is used to describe the phenomenon using group intelligence to

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The Endless Possibilities for Content Marketing | GlobalEdgeMarkets
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The Endless Possibilities for Content Marketing

“Content is of great importance, but we must not underestimate the value of style.” – Maya Angelou As content marketing is becoming the go-to strategy for reaching target audiences online, platforms are springing up across the Internet to take advantage of this booming marketing trend.  From CRM systems to content

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Social Referrals: The Value of Digital Friendship | GlobalEdgeMarkets
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Social Referrals: The Value of Digital Friendship

Last week here at Social2B (now tritiumDX), we discussed the functionality of social media marketing especially the idea of social referrals. We gave the example of a list of 10,000 consumers that could potentially be contacted through e-mail or social media with discounts to be offered. While direct e-mail was

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