GEM’s 2023 Predictions
January 10, 2023
As if 2022 was not challenging enough – here comes 2023! The Year of the Tiger, where we thought of being strong and courageous, will
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The Importance of DEI in Marketing & UI/UX
December 15, 2022
Is Your Advertising & UI/UX Ready for the US Demographic Change? US demographics are changing rapidly, and the population is on track to become majority-minority
The Importance of Taking an Innovation Readiness Assessment
November 25, 2022
In today’s business landscape, innovation is more critical than ever. Staying ahead of the curve can mean the difference between success and failure. But how
Implementing Corporate Innovation: A Difficult but Necessary Task
November 23, 2022
Corporate innovation is the process of introducing new ideas, methods, strategies, or products within a company. It is necessary to keep a business relevant and
What Is Innovation
November 23, 2022
Innovation is defined as “a new idea, method, or device.” It is often used interchangeably with words like “creativity” and “invention.” But while all innovations
The Importance of Customer Success
November 22, 2022
In business, the term “customer success” is used to describe a company’s efforts to help its customers achieve their desired outcomes. This includes everything from
Customer Success
November 22, 2022
Customer success is a proactive approach to helping customers get the most value from your product or service. It is widely recognized as a key
New Markets 101: Basics of Success Guide
November 22, 2022
What you will learn from our guide: What is Market Entry? Is there perfect timing to enter a new market? 3 BEST strategies you should
Building and Maintaining Trust with Key Customers
November 22, 2022
Building and maintaining trust with key customers is essential for any business to thrive in the long run. Trust is a crucial factor that determines
The Basics of ABM: Step-By-Step Guide
November 22, 2022
Account-Based Marketing (ABM) is a marketing strategy that targets specific high-value accounts, rather than targeting a wide audience. ABM involves a personalized and targeted approach
Was Web Summit 2022 Effective? GEM’s Top 5 Topics You Don’t Want to Miss
November 17, 2022
More than 70,000 attendees gathered in 2022 in Lisbon, Portugal, to connect, learn, and be inspired by tech leaders, policymakers, investors, and game-changers across all
Investing in Innovation
November 15, 2022
A recent study found that 84% of leaders at large corporations believe innovation is essential for business growth. And yet, many companies do not have