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Once a product has been created, the next step is to monetize it. This involves developing a pricing strategy that accurately reflects the value of the product while also being competitive in the market.
If you’re looking to create a compelling brand story, consider using brand archetypes to unleash the power of storytelling in your marketing efforts.
There is a significant disconnect between IT and business leaders. In a survey conducted by Gartner, only 29% of CIOs reported that their IT organizations
10 examples of how productization helps businesses to streamline their operations, increase efficiency and reduce costs.
In today’s digital world, it is more important than ever for businesses to have an effective digital media strategy to maximize their reach and customer
Digital transformation is quickly becoming one of the most important buzzwords in business today. But what is it? Digital transformation is an umbrella term used
How to innovate your business In order to stay ahead of the competition, businesses must innovate. But what does it mean to innovate? What does
Do you remember what life was like before smartphones? Perhaps you can even conjure memories of daily life before the internet. Life was simpler, but
Diversification is a strategy that many successful businesses use to mitigate risk and maximize growth potential. This strategy is equally important when it comes to
Productization is the process of transforming a service-based company into a product-based one. This can be a powerful strategy for middle-sized companies that want to
Branding is a crucial aspect of any business; it is how a company presents itself to the public. A good brand can make all the
Companies need a business and IT alignment assessment to ensure that their technology investments and IT strategies align with their business goals and objectives. This
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