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Social Media as Lead Generation | GlobalEdgeMarkets
Blog Post

Social Media as Lead Generation

In a highly competitive market with lots of diversity, generating leads can be difficult. The market is noisy, crowded, and cutt-throat. Many marketers these days turn to social media as a means of lead generation, and you may ask, like many have, if social media is a viable platform to

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Your Guide to Customer Success: The Basics | GlobalEdgeMarkets
Blog Post

Your Guide to Customer Success: The Basics

Over the last few decades, customer expectations, cultural trends, and increased industry competitiveness has urged businesses to put customer success as a top priority. In order for customers to continue growing their lifetime value with a certain company, they must feel success with the product or service that they’re purchasing.

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Risk Management in Times of Crisis | GlobalEdgeMarkets
Blog Post

Risk Management in Times of Crisis

4 Strategies You Should Revisit Now Going back just a few years, could you imagine then that a worldwide pandemic would soon change our lives and how we conduct business forever? Many didn’t, but some did. Some businesses thrived in spite of and even because of the Covid-19 pandemic, while

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Drive Conversions with Enhanced UI/UX Design | GlobalEdgeMarkets
Blog Post

Drive Conversions with Enhanced UI/UX Design

As an eCommerce business owner, you want your customers to have the ability to easily navigate your website and hopefully make a final purchase. Online shopping is meant to be convenient for shoppers and forcing them to play find-and-seek just to find what they’re looking for will send them looking

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Welcome to gem academy! | GlobalEdgeMarkets
Blog Post

Welcome to GEM Academy!

After lots of preparation and a goal to provide our clients and customers with informative and high-quality solutions for ultimate business success, we are excited to announce the launch of GEM Academy!  GEM Academy is your top source for all things sales, marketing, and market entry materials to educate you

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5 Ways to Optimize Your Business | GlobalEdgeMarkets
Blog Post

5 Ways to Optimize Your Business

Regardless of if you’ve been running a business for years, or just launched a startup last week, business optimization is crucial to the development and success of any organization. Our world today is practically run by technology. We all have phones, a computer, or even a smartwatch that monitors our

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Your Ultimate Guide to Staying Resilient in 2022 | GlobalEdgeMarkets
Blog Post

Your Ultimate Guide to Staying Resilient in 2022

Business resilience is defined as an organization’s ability to act quickly and efficiently to adapt to potentially hindering disruptions while maintaining business operations, assets, employee security, and overall brand equity. Over the last two years, the biggest hindrance to almost every industry was, quite obviously, the Covid-19 pandemic. Anything from

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10 Crucial Steps to Developing a Successful Business Model | GlobalEdgeMarkets
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10 Crucial Steps to Developing a Successful Business Model

Building a business from the ground up is not for the faint of heart. Many companies fail for a multitude of reasons — inadequate management teams, unsuccessful marketing initiatives, unsustainable growth, or just simply poor planning. The world of business is ruthless, but there are ways to succeed, and persistency

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Can Small Businesses Benefit From Blockchain? | GlobalEdgeMarkets
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Can Small Businesses Benefit From Blockchain?

All over business news these days are headlines about the blockchain and cryptocurrency. The attention to the subject prompts a persistent question: can small businesses benefit from the blockchain? The answer is yes. And, according to an article from the U.S. Chamber of Commerce, 2021 has become the year when

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Global M&A Trends: Poised For a Record Year | GlobalEdgeMarkets
Blog Post

Global M&A Trends: Poised For a Record Year

As the world emerges from the global pandemic and an unprecedented disruption of business, mergers and acquisitions activity has been robust. Companies and investors have been on an unprecedented shopping spree throughout 2021. Some notable brands have changed hands, and many smaller companies are finding themselves attractive targets to be

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Will investors put money into a small service company? No. | GlobalEdgeMarkets
Blog Post

Will investors put money into a small service company? No.

Many investors and startups and solopreneurs are asking me — will or should the investors put money into a predominantly services company or a one-person shop? Examples of these businesses are solo creative practitioners (photographers, small studios, small digital agencies with single owners, freelance developers, fashion designers with relatively unknown

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How To Be Relevant in 2021: The Guide | GlobalEdgeMarkets
Blog Post

How To Be Relevant in 2021: The Guide

I think we can all agree that the world isn’t as simple as it once was. It’s way more complex, with businesses getting bombarded by complications and challenges, especially during COVID-19. Customers are getting more and more complicated as there are tons of options to select from. There are massive

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When Relevance and Resilience is Revenue! | GlobalEdgeMarkets
Blog Post

When Relevance and Resilience is Revenue!

The COVID-19 pandemic is not over yet, and B2B sales executives are already writing 2020 off as a “loss” in their databases and CRM platforms. SO what will the 2021 “New Normal” look like for Enterprise and Mid-Size BD and Sales Executives? Well, we will slowly get out of the “bunker”

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Can Your Business Turn On A Dime? | GlobalEdgeMarkets
Blog Post

Can Your Business Turn On A Dime?

Many of us wonder what the “New Normal” after COVID-19 will bring for businesses – large and small.  Well, one thing is for sure – the level of uncertainty is still here. This post by Marla Bace will explore how companies can adapt quickly and look at disasters as opportunities. She explores

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Why ABM Cross-Functional Buy-in is Critical for Quality Lead Generation | GlobalEdgeMarkets
Blog Post

Why ABM Cross-Functional Buy-in is Critical for Quality Lead Generation

Many companies use a disjointed, shotgun approach for delivering marketing communications messages, digital marketing and rarely is sales engaged and/or considered. Communications such as print ads, email marketing and PPC banner ads, and other content may appear to be coming from different companies, even though the messages may or may

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Is Customer Success a Newly Crafted Term For Customer Experience? | GlobalEdgeMarkets
Blog Post

Is Customer Success a Newly Crafted Term For Customer Experience?

We’ve heard marketing departments across industries and highly successful companies buzzing about a new term that’ll soon become an organizational standard—customer success.  A function created by Salesforce for a SaaS product that needed to drive revenue and engagement measures such as enhancing its’ lifetime value with customers. WHAT IS CUSTOMER

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