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Case Study

Crafting a Successful Marketing Strategy for AnastasiaDate

About

AnastasiaDate is one of the largest international dating services. The company and its sister sites are now owned by Social Discovery Ventures. Users can register for an account on the internet or through its mobile app.

Challenge

Formerly, AnastasiaDate (currently Dating.com), an SDVentures company, needed to refresh its brand, to engage with the global audience of dating enthusiasts, and to engage their target audience (women and men over 25 and under 70) more effectively.

Additionally, Dating.com needed to improve its reputation as the third or fourth largest online dating platform back then.

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