Account-Based Marketing (ABM) is a marketing strategy that targets specific high-value accounts, rather than targeting a wide audience. ABM involves a personalized and targeted approach to marketing, where the focus is on identifying key decision-makers within the target accounts and tailoring messaging and content to their specific needs and interests. The goal of ABM is to build strong relationships with high-value accounts and ultimately drive revenue growth. ABM requires a deep understanding of the target accounts and their pain points, as well as a close collaboration between sales and marketing teams to execute the strategy effectively.
The ABM strategy demands a complete restructuring of a company’s resources. It includes launching a new communication system between marketing and sales teams to identify key prospects. It is followed by tailoring customized programs and messages to the buying team within target accounts.
With our step-by-step guide, you’ll be able to start the process smoothly and get to success with a clear goal in sight!
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Define your market position and create a successful Account-Based Marketing infrastructure with our guide.