The GlobalEdgeMarkets team is back from the B2B Marketing Expo. What an incredible and remarkable show it was! We were blown away by the scale of the event. Of course, it’s impossible to share all the details in one review, but here is event summary and conclusions made on behalf of our team
AI is all around.
From time management tools to voice recognition for customer service. Following the trend or applying the technologies of the future to simplify our present? Not sure, but still it was interesting to hear the majority of the platforms proudly informing that they are AI-driven.
97% of marketers surveyed said #ABM had higher ROI than other #marketing activities. (Waheed Warden #Fujitsu)#b2bmarketing19 #b2bmarketing pic.twitter.com/kXTSD04Frp
— Social2B (@social2b) March 28, 2019
The best advice I’ve ever received and I got it right here at @B2BMarketingEX #b2bmarketing19 https://t.co/kyTQWHz2xM — Jacob Quirke (@jacob_quirke) March 27, 2019
"Not all influencers are created equal." How to identify those that will maximise your #marketing ROI. @PMYBglobal at #B2BMarketing19 pic.twitter.com/pTtzgQ16uO
— Sarah Clarke (@ArtsAtRandom) March 27, 2019
“If you can target narrowly, you can get the ROI” @DaveChaffey @SmartInsights @B2BMarketingEX #B2BMarketing19 #LinkedIn #ROI pic.twitter.com/IlmLPdFW3h — Marketing Insights for Professionals (@IFP_Marketing) March 27, 2019
Did you know the most used hashtag online is #love? We thought it was #businesstravel
— Good Travel Mgt (@GoodTravelUK) March 28, 2019@cdagroupUK #B2BMarketing19 pic.twitter.com/1uUXMl7qvu
58% of bloggers believe they should be paid for all coverage they give brands. (According to UK bloggers survey 2019)#influencermarketing #B2Bmarketing19 — Social2B (@social2b) March 28, 2019
“The fundamentals of the publishing world can be applied to content marketing. Squeeze the value from your content giving it a new spin” @dysonology at @SAP @B2BMarketingEX #B2Bmarketing #B2BMarketing19 pic.twitter.com/EWnlrmTEgK
— nat sharp (@sharpthinkingns) March 29, 2019
A reminder not to get stuck in the marketing bubble. ‘Don’t go marketing conferences, learn your customer, go to their events, find out their concerns and about their industry’ - great panel @theidm #B2BMarketing19 pic.twitter.com/ZFuDudHqEK — Jacqui Castelino (@jacquicastelino) March 28, 2019
2019 is the year of BtoPersone or PtoP.
"BtoB purchasers are 50% more likely to buy a product when they see personal value for them in the form of a positive impact on their career. They're also 8x more likely to pay a premium for that product" #B2BMarketing19 @Herd6 pic.twitter.com/1ty0VX65mx — Visuality (@visualitypl) March 28, 2019
Great insight today @B2BMarketingEX My favourite quote: "If content is king, demo is the overlord!" - @dysonology #contentmarkting #b2bmarketing19 pic.twitter.com/zpGRm93VRM — Claire Vanner (@Claire_Vanner) March 28, 2019
Did you know websites with #video are 53 times more likely to be on Goggle’s front page?#B2BMarketing19 @B2BMarketingEX pic.twitter.com/w0Z7bNC69i
— Kolab Digital (@kolabdigital) March 28, 2019
'If you don’t have benchmarks internally, leverage external resources to help assess the effectiveness of your marketing' - #B2BMarketing19 @theidm — Really B2B (@REALLYB2B) March 28, 2019
Here's a fun #B2BMarketing19 fact for you to enjoy during @B2BMarketingEX.
The most letters received in a lifetime is 22,018 by Gabriel Antoniu Lavrincic (Romania). Hopefully he didn't receive them all at once... pic.twitter.com/55jwJCU6HG — bakergoodchild (@bakergoodchild) March 28, 2019
85% of buying decision is emotional. Position your ads around the 'why' of your brand. (Unknown source for this stat tho...)@enjoymarketing_ #B2BMarketing19 — Becky Edwards (@BEdwards_Comms) March 27, 2019
5 rules of marketing technology and operations - as told by @chiefmartec in his keynote #B2BMarketing19 pic.twitter.com/KS5CPBv0HQ
— Axon Garside (@axongarside) March 27, 2019
“58.2% marketing leaders have restructured to better leverage marketing technology” - @chiefmartec @HubSpot #B2BMarketing19 pic.twitter.com/KF10y1MVqR — Axon Garside (@axongarside) March 27, 2019
“Content experience goes beyond the copy.”
Insightful words from the @B2BMarketingEX
RT chrotania: DaveChaffey SmartInsights #B2BMarketing19 chatbots and social channels are getting better engagement rate than email. #Conversion pic.twitter.com/zfZK3Xo0BT — The Marketing Day
(@TheMarketingDay) “58.2% marketing leaders have restructured to better leverage marketing technology” - @chiefmartec @HubSpot #B2BMarketing19 pic.twitter.com/KF10y1MVqR
— Axon Garside (@axongarside) March 27, 2019
"Every campaign is different and your KPI success factors should be too." - @DavidSimpson_ at #B2BMarketing19 — Sarah Clarke (@ArtsAtRandom) March 27, 2019
