ecommerce

Prepare yourself to adopt the latest trends

eCommerce businesses looking to dominate the market must prepare themselves to adopt the latest trends as soon as possible. In 2021, voice commerce, omnichannel shopping, AI, and AR will likely be prevalent.

More and more online businesses will start accepting crypto payments to entice more customers to choose their brand. Dynamic pricing will still remain an effective way to attract shoppers.

create seamless experiences

Omnichannel retailing refers to providing shoppers a seamless and consistent experience across channels and devices.

In a survey by HBR (Harvard Business Review), 73% of respondents said they use multiple channels during their shopping journey. This data is almost four years old.

With the increase in the adoption of mobile devices and voice assistants, I can only imagine that the number of omnichannel customers will increase even more in 2021.

Some stats

$ 1 B
Online sellers will spend $7.3 billion on AI by 2022
1 K
More than 120K stores will be using AR technologies to offer customers a rich buying experience by 2022

make sure you're ready for the change

Artificial intelligence (AI) acts as your online in-store associate by offering personalized guidance and recommendations to your customers. AI uses shoppers’ past purchase history and browsing behavior to show them products they are more likely to purchase.

Visual commerce refers to using imagery not just on product pages, but also on your entire store to entice users to engage and convert.

Major retailers like Bose, for example, are already using visual commerce to influence shoppers into purchasing. They have high-quality images on their homepage along with shortcuts to purchase the product directly.

More relevant case studies

The CMO Club

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Relevant GlobalEdgeTalk podcast episode

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