John Bancroft | General Manager & Leader at GlobalEdgeMarkets

Who is John Bancroft and what is his role at Global Edge Markets?

Partner, eCommerce, Digital Transformation

General Manager with proven results managing business units to drive year-over-year revenue and profit within turnaround, growth, and fortune 500 companies. Full P&L responsibility for wide variety of businesses (startups to USD$220M).

20+ years progressive responsibility leading strategic, divisional, functional areas of marketing and digital commerce for B2C and B2B. Comfortable with public and private equity.

Launched, managed and grew brands & digital marketing and customer relationship management for global and regional brands across North America (US & Canada), Europe and Asia.

Extensive experience in retail and consumer good across wide variety of industry verticals, including consumer food & gifting, toys, consumables, media, licensed, owned/manufactured mass mid-tier clothing, luxury clothing, etc. Led large scale direct mail business across North America.

Specialties: Marketing Leadership, E-Commerce, E-Commerce Platforms, Integrated Marketing (digital, print, store, database, social), Omni-channel Operations, Call Center and OMS, Fulfillment (WMS), Customer Relationship Management (CRM), Advanced Analytics, Corporate and Brand Strategy, Corporate Partnerships, International, Public Relations and Social Media. Comfortable with organizational assessment/turnaround, building strategy, executing strategy, Business Planning.