What happens when an entrepreneur stops talking about risk and starts pricing it? In this episode, Bruce Talley shares his journey from American capital markets to Russian real estate, building Sochi’s Olympic logistics engine, and advising on Ukraine’s reconstruction.
We discuss how transparency and operational ownership helped scale a bootstrapped idea into the largest destination management provider for Olympic broadcasters—and why those lessons apply to rebuilding in volatile environments.
Bruce also explains why Ukraine’s housing market remains surprisingly resilient, how cities like Kyiv, Lviv, and Odesa continue attracting people and capital, and why modular construction could accelerate rebuilding. He outlines practical strategies for entering high-risk markets: securing property rights, planning exits, and using political and war-risk insurance.
For founders, investors, and operators, this episode is a practical guide to navigating uncertainty, identifying opportunity, and building where others hesitate.
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