Bridging the Gap: Why Business and IT Alignment is Critical in Today’s Digital Age
There is a significant disconnect between IT and business leaders. In a survey conducted by Gartner, only 29% of CIOs reported that their IT organizations were seen as trusted partners by their business counterparts. This is an issue in today’s digital age because businesses increasingly rely on technology to achieve their goals and objectives. A […]
Why Productization is Essential for Business Success and 10 Productization Examples That Will Inspire Your Business
10 examples of how productization helps businesses to streamline their operations, increase efficiency and reduce costs.
Maximizing Your Reach: A Comprehensive Guide to Developing an Effective Digital Media Strategy
In today’s digital world, it is more important than ever for businesses to have an effective digital media strategy to maximize their reach and customer engagement. Many studies demonstrate that developing a digital media strategy can have a significant positive impact on a business in the following ways: Increased Brand Awareness According to a survey […]
A Step-by-Step Guide to Digital Transformation
Digital transformation is quickly becoming one of the most important buzzwords in business today. But what is it? Digital transformation is an umbrella term used to refer to the process of using digital technology to improve customer and employee experiences and streamline and optimize operations. As a business leader, it’s important for you to stay […]
How to Drive Innovation in Your Business
How to innovate your business In order to stay ahead of the competition, businesses must innovate. But what does it mean to innovate? What does innovation look like, and how can companies go about doing it? This guide will explore those questions and provide some tips on how your business can start innovating today. What […]
reesmarxGLOBAL
About Industry: Recruiting Since 2000, reesmarxGLOBAL has operated as a boutique recruitment agency, placing talented leadership and executives across all disciplines worldwide. Their experienced and dedicated talent acquisition teams expedite their clients’ global business expansion. Over just the past few years, reesmarxGLOBAL has guided 50+ organizations through the most daunting times for business owners working […]
The Revolution Is Here — How Generative AI Is Changing the Business World
Do you remember what life was like before smartphones? Perhaps you can even conjure memories of daily life before the internet. Life was simpler, but business was more challenging. Researching and developing products was a much more arduous task than it is today. Obtaining market data and competitor information required business owners to call suppliers, […]
The Importance of Diversifying Your Monetization Strategies
Diversification is a strategy that many successful businesses use to mitigate risk and maximize growth potential. This strategy is equally important when it comes to monetizing your business. In this blog post, we’ll explore the importance of diversifying your monetization strategies and how it can benefit your business. Diversifying your monetization strategies means expanding your […]
The Key to Productization for Mid-Sized Companies
Productization is the process of transforming a service-based company into a product-based one. This can be a powerful strategy for middle-sized companies that want to scale their businesses and increase their revenues. In this blog post, we’ll explore what productization is, why it’s important, and how middle-sized companies can successfully implement it. What is it? […]
The Importance of Good Branding
Branding is a crucial aspect of any business; it is how a company presents itself to the public. A good brand can make all the difference in a business’s success and help differentiate it from competitors. In this blog post, we will explore the importance of good branding and how it can benefit a business. […]
Why Companies Need A Business & IT Alignment Assessment
Companies need a business and IT alignment assessment to ensure that their technology investments and IT strategies align with their business goals and objectives. This assessment helps companies to identify areas where technology investments can be optimized and aligned with the business goals, improve communication between business and IT teams, identify potential risks and vulnerabilities […]
The CMO Club
About A professional offline and online peer network of top Chief Marketing Officers (CMOs). It is a leadership community for Chief Marketing Officers that hosts events and shares reports from professionals in the marketing industry. Challenge The challenge was to integrate social into a growing presence of the brand globally, based on word-of-mouth and email […]
