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Katrina Klier on Enterprise Entrepreneurship, Women Entrepreneurs, and Future Trends in Marketing

Katrina Klier |GlobalEdgeMarkets

Katrina Klier is a Global B2B Chief Marketing Officer & Chief Digital Officer. She has extensive experience leading digital transformation, brand optimization initiatives, and new product launches at five Fortune 500 companies, including two of the world’s most recognized technology players, a top-10 global professional services firm, and a leading SaaS company. She is currently seeking a […]

Build and Maintain Strong International Business Partnerships

Build and Maintain Strong International Business Partnerships |GlobalEdgeMarkets

In the globalized business landscape, cultivating and maintaining strong international partnerships is crucial to success. It provides access to new markets, diversified revenue streams, and innovative perspectives. This blog post outlines key strategies to build and sustain these vital partnerships.

The Role of AI and Machine Learning in Modern Market Research

The Role of AI and Machine Learning in Modern Market Research |GlobalEdgeMarkets

Market research is entering a new era, driven by advancements in artificial intelligence (AI) and machine learning (ML). These technologies offer the potential to revolutionize the way companies understand and engage with their customers. This blog post explores the transformative role of AI and ML in modern market research.

Growth Hacking Strategies

Growth Hacking Strategies |GlobalEdgeMarkets

In the ever-evolving world of business, companies are increasingly turning towards growth hacking strategies to accelerate their success. These unconventional, innovative, and low-cost methods help businesses to maximize their growth potential while optimizing resources. This article explores six essential growth hacking strategies that can propel your company forward.

Harnessing Social Media for Global Business Expansion

Harnessing Social Media for Global Business Expansion |GlobalEdgeMarkets

In today’s interconnected digital world, social media has become a significant platform for businesses to reach out to their global audience. This blog post aims to guide businesses on harnessing the power of social media for global business expansion.

Embracing Sustainability in International Business: Strategies for a Greener, More Ethical Future

Embracing Sustainability in International Business: Strategies for a Greener, More Ethical Future |GlobalEdgeMarkets

In an era defined by rapid globalization and increasing ecological awareness, the importance of sustainability in international business cannot be overstated. Adopting sustainable practices is not only ethically sound, but it also yields significant benefits for corporations. This post explores various strategies that can help international businesses embrace sustainability and foster a greener, more ethical future.

Crisis Management in a Globalized World: Tips for Weathering Economic and Political Storms

Crisis Management in a Globalized World: Tips for Weathering Economic and Political Storms |GlobalEdgeMarkets

In a rapidly globalizing world, crises, whether economic, political, or natural, have wide-reaching effects that transcend borders. The impact on businesses can be severe, and effective crisis management is no longer optional. It’s a necessity for survival. This blog post presents practical tips for weathering the storms of global crises and ensuring your business emerges stronger on the other side.

Outsourcing vs. Insourcing: Making the Right Decision for Your Global Business Operations

Outsourcing vs. Insourcing: Making the Right Decision for Your Global Business Operations |GlobalEdgeMarkets

In today’s global business landscape, many companies grapple with the decision between outsourcing and insourcing their operations. Each strategy carries its own unique advantages and potential challenges. How can businesses make the right decision that will optimize their productivity and bottom line? This post aims to demystify the question of outsourcing vs. insourcing for your global business operations.

Mergers and Acquisitions: A Strategic Roadmap for Medium-Sized Businesses Seeking Growth Opportunities

Mergers and Acquisitions: A Strategic Roadmap for Medium-Sized Businesses Seeking Growth Opportunities |GlobalEdgeMarkets

Download the resource Discover a strategic roadmap tailored for medium-sized businesses aiming to achieve robust growth through Mergers and Acquisitions (M&A). Our white paper outlines key considerations, benefits, and inherent risks linked with M&A, coupled with a comprehensive step-by-step framework to steer businesses through the process. From defining M&A to addressing integration risks, we delve […]