Discover the transformative power of modern public relations with industry leader Bob Geller, as he uncovers the secrets to thriving in an ever-evolving landscape. Expect a masterclass in adapting to technological advances and social media’s impact on PR strategies. Learn how to break free from traditional media approaches and embrace innovation, leveraging AI and content marketing to captivate audiences. Bob’s journey from tech startups to founding Fusion PR offers an inspiring narrative of resilience and adaptability, underscoring the importance of staying ahead in a field marked by rapid change.
Uncover the synergy between passion, talent, and leadership in driving business growth, as Bob shares compelling stories and practical advice for emerging agencies and startups. From the strategic brilliance of a Finnish tractor company’s disaster relief PR to nurturing hidden talents within your team, this episode provides invaluable insights for aspiring PR professionals and seasoned veterans alike.
Resilience and Innovation: Alena Zhylich Brown on Redefining Outsourcing and Empowering Women Entrepreneurs
Alena Zhylich Brown, the visionary CEO of Positify, shares her incredible journey from being stranded in the U.S. during the war in Ukraine to becoming a trailblazer in the world of outsourcing. Elena’s story is a testament to resilience and innovation, as she navigates personal transformations, including a recent marriage
