Innovation Readiness Assessment (IRA) is a process used to evaluate the preparedness of an organization to adopt new ideas, technologies, and practices. It involves analyzing various factors, including the organization’s culture, infrastructure, and processes, to determine how well it is positioned to embrace change and drive innovation. The assessment helps organizations identify their strengths and weaknesses and develop a roadmap for implementing change.
The results of the assessment can be used to inform strategic planning, align resources, and develop a roadmap for driving innovation. IRA can also help organizations assess the risks associated with new initiatives, identify the skills and resources needed to succeed, and establish metrics for measuring progress and success. Ultimately, IRA provides a structured approach to innovation that helps organizations drive growth, increase competitiveness, and respond to changing market conditions.
Our Digital Transformation Assessment helps you evaluate where your business stands today on its digital transformation journey and what areas to invest in going forward.
Research by PwC, Forbes, and McKinsey
Innovation is key to driving business growth because it allows companies to create new products and services, improve existing offerings, and stay ahead of the curve in an ever-changing business environment.
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Innovations are constantly changing our daily lives, from the way we work to the way we communicate with each other. For marketers who want their
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