At its simplest, innovation is about change. It’s about taking what already exists and making it better; it’s about driving positive change, whether that’s a new product, a new process, or a new way of doing things.

And while it may seem like innovation is only for the big businesses out there, that’s simply not the case. In fact, some of the most successful innovations come from small businesses and startups.

So, how do you go about innovating? Well, there’s no one-size-fits-all answer to that question. But there are some basics that all businesses can follow to start driving innovation in their organization. Here are a few tips that we elaborate on in our white paper below:

Define Your Purpose:

• Set Some Goals
• Encourage creativity
• Encourage Collaboration
• Encourage Feedback
• Fail Fast and Learn From Your Mistakes

Innovation is essential for any business that wants to stay ahead of the competition. By definition, innovation is all about change – taking what already exists and making it better. And while it may seem like a daunting task, there are some basics that all businesses can follow to start driving innovation in their organization.

Small businesses and startups are particularly well-positioned to take advantage of opportunities for innovation. These organizations are nimble and able to adapt to change rapidly, more willing to take risks and make time for creative thinking. The rewards are more than worth it. So if you want your business to thrive, make innovation a priority.