Customer Success
Customer success is a proactive approach to helping customers get the most value from your product or service. It is widely recognized as a key driver of growth due to its many benefits, such as increased customer satisfaction and loyalty, higher retention rates, and improved word-of-mouth marketing. Despite its importance, many businesses struggle with implementing […]
New Markets 101: Basics of Success Guide
What you will learn from our guide: What is Market Entry? Is there perfect timing to enter a new market? 3 BEST strategies you should know about What kind of risks should you be ready for? Options that are available for you Download the resource While some companies find success in niche markets and never […]
Building and Maintaining Trust with Key Customers
Building and maintaining trust with key customers is essential for any business to thrive in the long run. Trust is a crucial factor that determines the success of any business relationship. To build trust, businesses need to be transparent, reliable, and consistent in their actions. It is crucial to listen to the customers’ needs and […]
The Basics of ABM: Step-By-Step Guide
Account-Based Marketing (ABM) is a marketing strategy that targets specific high-value accounts, rather than targeting a wide audience. ABM involves a personalized and targeted approach to marketing, where the focus is on identifying key decision-makers within the target accounts and tailoring messaging and content to their specific needs and interests. The goal of ABM is […]
Was Web Summit 2022 Effective? GEM’s Top 5 Topics You Don’t Want to Miss
More than 70,000 attendees gathered in 2022 in Lisbon, Portugal, to connect, learn, and be inspired by tech leaders, policymakers, investors, and game-changers across all industries touched by tech. The GEM (GlobalEdgeMarkets) Team was also there to look for amazing founders, savvy investors, and corporate innovators – real GEMs. At Web Summit 2022, we were […]
Investing in Innovation
A recent study found that 84% of leaders at large corporations believe innovation is essential for business growth. And yet, many companies do not have an innovation strategy. If you want your company to succeed, it’s crucial to align your business values and goals with a solid plan for how you will establish a sustainable […]
The Elevator Pitch For Businesses Who Want To Reach New Markets
Tips for Entrepreneurs & Startups Seeking Fundraising & Market Entry You only have a few seconds to make a good impression. Whether you’re meeting someone for the first time or pitching your business to a potential investor, you must ensure that your elevator pitch is on point. This pitch is a short, persuasive speech that […]
Helena Verellen, co-Founder of QelviQ, on Innovative Data-Driven Global Growth Strategies
Helena Verellen is co-Founder of QelviQ, a beautifully designed personal digital sommelier that brings every type of wine to its ideal serving temperature. QelviQ is controlled by a smart wine app, containing a database of over 350,000 wines, that sends the optimal serving temperature to your QelviQ, keeps your wine inventory and advises on the perfect food […]
The Importance of Navigation and Simplification in UI/UX
In the world of business, first impressions are everything. When a potential customer visits your website for the first time, you have limited time to make a good impression. That’s why it’s essential to have a well-designed website that is easy to navigate. A good user interface (UI) and user experience (UX) are critical to […]
The Importance of Marketplaces for eCommerce Expansion
As an Enterprise or Mid-Level eCommerce player in today’s world, it is necessary to expand your business into marketplaces. From 2017 to 2022, retail eCommerce sales in the United States have more than doubled, jumping from $425 billion to more than $875 billion. And that growth will continue further. As a result, marketplaces are a […]
The 5 Stages of Business Transformation
In today’s business climate, transformation is no longer something extraordinary. It has become an accepted process through which companies are constantly optimizing and readjusting to a volatile and complex environment. It falls to leaders to plot a path forward, and our research shows that they are changing not only the dimensions of their businesses but […]
Emmanuel Laroche on Turning Ideas Into Concepts and the Power of Flavor
In this episode of GlobalEgdeTalk, Alex meets Emmanuel Laroche in a beautiful Italian restaurant in the middle of Manhattan. Emmanuel Laroche is VP of Marketing and Consumer Insights at Symrise and an inspiring host of the “Flavors Unknown” podcast, which helps him identify new ways to get inspired and turn ideas into concepts. Over the 20 years of his […]
