The Importance of DEI in Marketing & UI/UX
Is Your Advertising & UI/UX Ready for the US Demographic Change? US demographics are changing rapidly, and the population is on track to become majority-minority by 2045. As a result, companies and brands must take notice of these changes and ensure that their advertising and UI/UX strategies are well-prepared to represent the diversity of the […]
The Importance of Taking an Innovation Readiness Assessment
In today’s business landscape, innovation is more critical than ever. Staying ahead of the curve can mean the difference between success and failure. But how do you know if your organization is prepared to be innovative? One way is to take an innovation readiness assessment. An innovation readiness assessment is a tool that can […]
Implementing Corporate Innovation: A Difficult but Necessary Task
Corporate innovation is the process of introducing new ideas, methods, strategies, or products within a company. It is necessary to keep a business relevant and competitive in today’s ever-changing marketplace. However, implementing corporate innovation can be challenging for several reasons. Let’s look at some of the challenges in implementing corporate innovation and how to overcome […]
What Is Innovation
Innovation is defined as “a new idea, method, or device.” It is often used interchangeably with words like “creativity” and “invention.” But while all innovations are creative, not all creativity is innovative. So, how can you tell the difference? An invention is completely new, whereas an innovation improves upon an existing idea, method, or device. […]
The Importance of Customer Success
In business, the term “customer success” is used to describe a company’s efforts to help its customers achieve their desired outcomes. This includes everything from providing training and support to customers so they can get the most out of your product or service to proactively identifying ways to improve the customer experience. At its core, […]
Customer Success
Customer success is a proactive approach to helping customers get the most value from your product or service. It is widely recognized as a key driver of growth due to its many benefits, such as increased customer satisfaction and loyalty, higher retention rates, and improved word-of-mouth marketing. Despite its importance, many businesses struggle with implementing […]
New Markets 101: Basics of Success Guide
What you will learn from our guide: What is Market Entry? Is there perfect timing to enter a new market? 3 BEST strategies you should know about What kind of risks should you be ready for? Options that are available for you Download the resource While some companies find success in niche markets and never […]
Building and Maintaining Trust with Key Customers
Building and maintaining trust with key customers is essential for any business to thrive in the long run. Trust is a crucial factor that determines the success of any business relationship. To build trust, businesses need to be transparent, reliable, and consistent in their actions. It is crucial to listen to the customers’ needs and […]
The Basics of ABM: Step-By-Step Guide
Account-Based Marketing (ABM) is a marketing strategy that targets specific high-value accounts, rather than targeting a wide audience. ABM involves a personalized and targeted approach to marketing, where the focus is on identifying key decision-makers within the target accounts and tailoring messaging and content to their specific needs and interests. The goal of ABM is […]
Was Web Summit 2022 Effective? GEM’s Top 5 Topics You Don’t Want to Miss
More than 70,000 attendees gathered in 2022 in Lisbon, Portugal, to connect, learn, and be inspired by tech leaders, policymakers, investors, and game-changers across all industries touched by tech. The GEM (GlobalEdgeMarkets) Team was also there to look for amazing founders, savvy investors, and corporate innovators – real GEMs. At Web Summit 2022, we were […]
Investing in Innovation
A recent study found that 84% of leaders at large corporations believe innovation is essential for business growth. And yet, many companies do not have an innovation strategy. If you want your company to succeed, it’s crucial to align your business values and goals with a solid plan for how you will establish a sustainable […]
The Elevator Pitch For Businesses Who Want To Reach New Markets
Tips for Entrepreneurs & Startups Seeking Fundraising & Market Entry You only have a few seconds to make a good impression. Whether you’re meeting someone for the first time or pitching your business to a potential investor, you must ensure that your elevator pitch is on point. This pitch is a short, persuasive speech that […]
