Change With Purpose…. or Change by Attrition… Do What It Takes to be Relevant!
Greater economic turmoil over the past couple of months has led to a certain amount of uncertainty and potential change in purchase habits as we continue to live through COVID-19 for the foreseeable future. Strong brands make a significant investment in brand standards implemented across their enterprises and suppliers and take time to continuously measure […]
Why ABM Cross-Functional Buy-in is Critical for Quality Lead Generation
Any companies use a disjointed, shotgun approach for delivering marketing communications messages, digital marketing and rarely is sales engaged and/or considered. Communications such as print ads, email marketing and PPC banner ads, and other content may appear to be coming from different companies, even though the messages may or may not be originating from a […]
Is Customer Success a Newly Crafted Term For Customer Experience?
We’ve heard marketing departments across industries and highly successful companies buzzing about a new term that’ll soon become an organizational standard—customer success. A function created by Salesforce for a SaaS product that needed to drive revenue and engagement measures such as enhancing its’ lifetime value with customers. WHAT IS CUSTOMER SUCCESS? In financial terms, customer […]
Michael Casey: Developer and Inventor on How to Design a Billion Dollar Product
Developed, patented, and commercialized 100+ various exercise innovations. Executive Producer of over 50 long-form direct response commercials and international ad campaigns. Facebook targeting and product specialist whose signature marketing plan Facebook2Amazon™ has helped brands globally increase online sales. His ads and campaigns have aired in 121+ worldwide markets, with sales exceeding $3 billion. Created some […]
Marco Landi: Former President of Apple on Global Hi-Tech Business, Global Operations, Marketing and Sales
A leader with long experience in global hi-tech business. Marco has been COO and President of Apple Computer in Cupertino responsible for Global Operations, Marketing and Sales after a successful turnaround of Apple EMEA activities as President of Apple Europe. Previously he spent over 20 years at Texas Instruments managing all business units in EMEA […]
Dr. Wendy Tong on Coronavirus Outbreak and Healthcare System in the US
Alex Romanovich interviews Dr. Wendy Tong, an internal medicine physician who is out to transform the aging experience through a new model of home care coupled with innovative technology that will impact the daily lives of seniors and their families. Wendy is the CEO and Founder of Wendy’s Team, a home care agency founded in […]
Jay Samit: Disruptive Visionary on Innovation and Transforming Industries Worldwide
International bestselling author Jay Samit, is a dynamic entrepreneur and intrepreneur who is widely recognized as one of the world’s leading experts on disruption and innovation. Described by Wired magazine as “having the coolest job in the industry,” he raises hundreds of millions of dollars for startups, advises Fortune 500 firms, transforms entire industries, revamps […]
Introduction
In this podcast trailer, you’ll hear the host of GlobalEdgeTalk, Alex Romanovich, speak about the idea behind this podcast. GlobalEdgeTalk is all about global entrepreneurs, executives, and innovators. In our episodes, we will be combining the best of storytelling with the richness of our guests’ experiences in business, market entry, entrepreneurship, and lifestyle. In every […]
Will Visuals Still Be Important for B2B Marketing in 2020?
There are dozens of techniques and ways known to make sure your business is on top of the game. New innovative methods appear every year, and we always strive to test them out as soon as possible. It’s becoming more and more challenging to stand out from all of the competition, and if there’s any […]
The Foundation of Entering New Markets
The possibilities are endless when it comes to finding new customers when expanding to new markets. Still, getting that first great connection or opportunity can be more challenging than expected. Customers are the heart and soul of any business, and successful market entry demands a perfect understanding of that particular market’s landscape. The reason typically […]
The Difference Between Entrance Strategies for American and European Markets
If you are considering global expansion, the first thing you have to think about is how you can enter new markets. While there are general tips for this, some points are a little more nuanced. For instance, it depends on where your company is located, or more often the case, where your business is trying […]
4 Factors to Determine Whether ABM is Right For You
Everyone wants their business to be successful, that’s a given. These days, the common buzzword or phrase that is thrown around is ABM or account-based marketing. By all accounts, this is the best method of securing long-term success for your company. But what exactly is it? And is it right for you? ABM Defined Account-based […]
