When Relevance and Resilience is Revenue!
The COVID-19 pandemic is not over yet, and B2B sales executives are already writing 2020 off as a “loss” in their databases and CRM platforms. SO what will the 2021 “New Normal” look like for Enterprise and Mid-Size BD and Sales Executives? Well, we will slowly get out of the “bunker” in 2020 and plan a […]
Can Your Business Turn On A Dime?
Many of us wonder what the “New Normal” after COVID-19 will bring for businesses – large and small. Well, one thing is for sure – the level of uncertainty is still here. This post by Marla Bace will explore how companies can adapt quickly and look at disasters as opportunities. She explores quickly how being relevant and […]
Farzana Baduel: Resident PR Expert at The Foundry, Oxford University on Protests in the USA, Brexit and Cultural Differences
Farzana Baduel is the founder and CEO of Curzon PR. As a passionate advocate of strategic communications, she champions the power of PR as a dynamic force for building bridges and unifying the world’s voices into a global narrative. She set up Curzon PR in 2009, having previously served as Vice-Chair of Business Relations for the […]
Darina Privalko: Cancer Survivor, Self-Made Entrepreneur on Data Science and Crowdfunding
In this episode of GlobalEdgeTalk we are joined by an amazing guest, Darina Privalko. Darina has 23 years of hands-on experience in creating and running of highly diverse projects, ranging from large-scale international high-profile events. She is also a cancer survivor and a self-made entrepreneur. Listen to her incredible story now
Bob Stevens: From M&A and Operations Executive to Growth Minded Global Consultant, Tibetan Buddhist, and Mature Dad
In this episode of Global Edge Talk Alex and Bob talk about global entrepreneurship, religion, family and more. Bob Stevens assists management teams develop, evaluate, test and implement their strategic agendas, accelerate growth and develop M&A strategies. He brings a strong blend of analytical skills and intuition built from a wide variety of experiences. He […]
Jeffrey Merrihue: Founder of XtremeFoodies on Being an Entrepreneur
Jeffrey Merrihue is the founder of XtremeFoodies which is the world’s largest network of local food experts. He is also the founder of Mofilm, which is a company that provides short-form videos to big brands like Coca-Cola, Visa and PlayStation as well as The World’s 50 Best Restaurants. He has eaten at all 135 restaurants that have been […]
Change With Purpose…. or Change by Attrition… Do What It Takes to be Relevant!
Greater economic turmoil over the past couple of months has led to a certain amount of uncertainty and potential change in purchase habits as we continue to live through COVID-19 for the foreseeable future. Strong brands make a significant investment in brand standards implemented across their enterprises and suppliers and take time to continuously measure […]
Why ABM Cross-Functional Buy-in is Critical for Quality Lead Generation
Any companies use a disjointed, shotgun approach for delivering marketing communications messages, digital marketing and rarely is sales engaged and/or considered. Communications such as print ads, email marketing and PPC banner ads, and other content may appear to be coming from different companies, even though the messages may or may not be originating from a […]
Is Customer Success a Newly Crafted Term For Customer Experience?
We’ve heard marketing departments across industries and highly successful companies buzzing about a new term that’ll soon become an organizational standard—customer success. A function created by Salesforce for a SaaS product that needed to drive revenue and engagement measures such as enhancing its’ lifetime value with customers. WHAT IS CUSTOMER SUCCESS? In financial terms, customer […]
Michael Casey: Developer and Inventor on How to Design a Billion Dollar Product
Developed, patented, and commercialized 100+ various exercise innovations. Executive Producer of over 50 long-form direct response commercials and international ad campaigns. Facebook targeting and product specialist whose signature marketing plan Facebook2Amazon™ has helped brands globally increase online sales. His ads and campaigns have aired in 121+ worldwide markets, with sales exceeding $3 billion. Created some […]
Marco Landi: Former President of Apple on Global Hi-Tech Business, Global Operations, Marketing and Sales
A leader with long experience in global hi-tech business. Marco has been COO and President of Apple Computer in Cupertino responsible for Global Operations, Marketing and Sales after a successful turnaround of Apple EMEA activities as President of Apple Europe. Previously he spent over 20 years at Texas Instruments managing all business units in EMEA […]
Dr. Wendy Tong on Coronavirus Outbreak and Healthcare System in the US
Alex Romanovich interviews Dr. Wendy Tong, an internal medicine physician who is out to transform the aging experience through a new model of home care coupled with innovative technology that will impact the daily lives of seniors and their families. Wendy is the CEO and Founder of Wendy’s Team, a home care agency founded in […]
