About
Industry: Lifestyle & Beauty
Genlyft and its family of procedures, including GenBody, is the brainchild of creator Dr. William Boss, a pioneer of laser and minimally invasive procedure research.
Dr. William K. Boss is a plastic surgeon in Paramus, New Jersey and is affiliated with multiple hospitals in the area, including Hackensack University Medical Center at Hackensack Meridian Health and Pascack Valley Medical Center at Hackensack Meridian Health. He received his medical degree from Rutgers New Jersey Medical School and has been in Practice for over 25 years with GenLyft Practice for over ten years. From this gap in the industry, Genlyft was born, creating the most advanced preventative + corrective aesthetic procedures on the market. Genlyft is so unique it was granted a patent by the USPTO.
Project Duration
Tools & Platforms Used
Challenge
Before engaging with GlobalEdgeMarkets (GEM), GenLyft was an established business with many joint venture partners, such as BeautyFix MedSpa. Genlyft and its family of procedures, including GenBody, is the brainchild of creator Dr. William Boss, a pioneer of laser and minimally invasive procedure research.
What we did
GEM’s contribution to the success of GenLyft was demonstrated by the re-design of the existing website, new visual concepts, and digital representation of the minimally invasive procedure process and steps (before and after).
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