Resilience and Innovation: Alena Zhylich Brown on Redefining Outsourcing and Empowering Women Entrepreneurs

Alena Zhylich Brown, the visionary CEO of Positify, shares her incredible journey from being stranded in the U.S. during the war in Ukraine to becoming a trailblazer in the world of outsourcing. Elena’s story is a testament to resilience and innovation, as she navigates personal transformations, including a recent marriage and a name change, while leading a business. Her dedication to transforming outsourcing into a catalyst for innovation highlights her passion for redefining industry norms and embracing technological advancements. This episode promises to enlighten listeners on how adversity can fuel entrepreneurial success.

Listeners will gain valuable insights into the evolving landscape of outsourcing, as Elena reveals her motivation behind writing a book on the subject. She challenges the traditional perception of outsourcing as merely a cost-cutting strategy, advocating for its potential to drive digital transformation and spur growth. By drawing parallels between outsourcing and everyday delegation, Elena encourages a shift in mindset that sees it as an opportunity rather than a necessity. The discussion delves into the nuances of strategic outsourcing and its impact on business operations.

Elena also candidly addresses the intersection of entrepreneurship and gender equality, sharing strategies for women transitioning from stable careers to entrepreneurial ventures. Her experiences with gender disparities, both in the workplace and through international experiences, offer important lessons on empowerment and financial preparedness. This conversation is not just about entrepreneurship but also about the strength and determination required to overcome challenges and inspire others. Join us as we explore these compelling themes and the power of outsourcing with an industry leader who is genuinely redefining the boundaries of her field.