CaregivingNetwork

CaregivingNetwork |GlobalEdgeMarkets

About Industry: Healthcare & Software Dedicated to the healthcare and HealthTech sectors, The Caregiving Network™, under the leadership of founders Al Farmer and Andy Cramer, had a clear objective: To provide an unparalleled platform for caregivers that’s both user-friendly and aesthetically appealing. Eager to rejuvenate and refine their existing platform, they reached out for expert […]

Demigos Health

Demigos Health |GlobalEdgeMarkets

About Industry: Software, HealthTech In the rapidly evolving world of HealthTech, being proactive and nimble is essential. Demigos, under the leadership of Ivan Dunskiy, CEO of Demigos and CTO of Wendy’s Team, recognized the need to pivot and showcase their prowess in the HealthTech arena. This case study delves into our journey with Demigos as […]

Muriel Lotto, Founder of Pivot Marketing, on Future Marketing Trends and Global CMO Changing Role

Muriel Lotto |GlobalEdgeMarkets

As a senior marketing executive & thought leader, Muriel Lotto solves business problems through the power of marketing to deliver sustainable growth for DTC & B2B companies. She is a full-funnel, full-stack performance and growth marketer with a holistic view of customer acquisition & retention. Over the years, Muriel has honed her talent for weaving together compelling stories […]

Sustainability as a Competitive Advantage: Eco-Friendly Innovation in Startups

Sustainability as a Competitive Advantage: Eco-Friendly Innovation in Startups |GlobalEdgeMarkets

This innovative approach to strategic business optimization not only benefits the environment but also creates a competitive advantage, thereby promoting a long-term business growth strategy. By prioritizing eco-friendly practices and initiatives, startups are differentiating themselves in the marketplace, creating a distinct brand identity that appeals to a broad audience.