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Muriel Lotto, Founder of Pivot Marketing, on Future Marketing Trends and Global CMO Changing Role

Muriel Lotto |GlobalEdgeMarkets

As a senior marketing executive & thought leader, Muriel Lotto solves business problems through the power of marketing to deliver sustainable growth for DTC & B2B companies. She is a full-funnel, full-stack performance and growth marketer with a holistic view of customer acquisition & retention. Over the years, Muriel has honed her talent for weaving together compelling stories […]

Sustainability as a Competitive Advantage: Eco-Friendly Innovation in Startups

Sustainability as a Competitive Advantage: Eco-Friendly Innovation in Startups |GlobalEdgeMarkets

This innovative approach to strategic business optimization not only benefits the environment but also creates a competitive advantage, thereby promoting a long-term business growth strategy. By prioritizing eco-friendly practices and initiatives, startups are differentiating themselves in the marketplace, creating a distinct brand identity that appeals to a broad audience.

Transforming Startups from Free to Fee: Effective Monetization and Productization Strategies

Transforming Startups from Free to Fee: Effective Monetization and Productization Strategies |GlobalEdgeMarkets

The life cycle of a startup is often marked by rapid growth and development, with strategic business management playing a pivotal role. In particular, transitioning from offering free to fee-based products or services is a crucial phase in a startup’s journey. This step symbolizes a significant shift in business strategy, representing a move towards profitability and long-term sustainability. However, the transformation process is not without challenges. It requires a nuanced approach to ensure that customer relationships, product value, and the overarching business reputation remain intact. As startups move forward with their business expansion plans, they must balance attracting new users and retaining existing ones. This in-depth guide provides the groundwork for startups seeking to transition from free to fee, with the objective of achieving sustainable business growth.

Sustainable Digital Innovation in Startups: Trends, Challenges, and Opportunities

Sustainable Digital Innovation in Startups: Trends, Challenges, and Opportunities |GlobalEdgeMarkets

In the fast-paced, transformative ecosystem of startups, digital innovation has consistently emerged as a key driver of growth and differentiation. It provides a strategic advantage by enabling businesses to adapt to rapidly evolving market conditions, respond to the shifting needs of the customer, and maintain their competitive edge. Yet, as global sustainability challenges become, more urgent and public consciousness of these issues increases, integrating sustainable practices into digital innovation strategies is evolving from a discretionary choice to a fundamental necessity. For businesses willing to innovate, adapt, and grow, this opens up a realm of opportunities. This comprehensive article explores the nuances of sustainable digital innovations in startups, offering an in-depth understanding of the emerging trends, the prevalent challenges, and the vast potential for growth and value creation.

Sustainability in Digital: Transforming Businesses for a Sustainable Future

Sustainability in Digital: Transforming Businesses for a Sustainable Future |GlobalEdgeMarkets

Our collective responsibility is to seize these opportunities and collaborate toward a world where businesses and sustainability go hand in hand. Together, we can create a resilient, inclusive, and sustainable future by converging sustainability and digital transformation. Learn more in our latest white paper on Sustainability in Digital.

Go Big or Go Home? The Art of Startup Business Expansion Without Fail

Go Big or Go Home? The Art of Startup Business Expansion Without Fail |GlobalEdgeMarkets

In the world of startups, the phrase “go big or go home” is more than a rallying cry. It’s a mantra that drives business growth and permeates strategic business management. Embarking on expanding your startup is exhilarating, yet the path is littered with hurdles and pitfalls that can lead to failure if not navigated effectively. Business expansion is a measure of business growth strategies and an art that needs careful crafting.