CaregivingNetwork

About Industry: Healthcare & Software Dedicated to the healthcare and HealthTech sectors, The Caregiving Network™, under the leadership of founders Al Farmer and Andy Cramer, had a clear objective: To provide an unparalleled platform for caregivers that’s both user-friendly and aesthetically appealing. Eager to rejuvenate and refine their existing platform, they reached out for expert […]
Demigos Health

About Industry: Software, HealthTech In the rapidly evolving world of HealthTech, being proactive and nimble is essential. Demigos, under the leadership of Ivan Dunskiy, CEO of Demigos and CTO of Wendy’s Team, recognized the need to pivot and showcase their prowess in the HealthTech arena. This case study delves into our journey with Demigos as […]
Human Touch in the Digital Age: Balancing Automation and Personalization in Sales

Discover how to balance automation and personalization in your sales strategy. Dive into the role of integrated marketing agencies, and the power of aligning sales and marketing teams in the digital age.
The Power of Subscription Models: Embracing Recurring Revenue in Startups

Dive deep into the transformative power of subscription models in startups. Discover how embracing recurring revenue paves the way for strategic growth in GlobalEdgeMarkets.
Navigating Recession Waters: How Corporate Law Firms Can Thrive Amid Economic Slowdown and Talent Shortages

Navigate economic downturns and talent shortages in corporate law with robust strategies. Explore insights on reframing value propositions, digital dynamics, talent management, and more. Authored by Alex Romanovich, Founder of GlobalEdgeMarkets.
Unlocking New Revenue Streams: Effective Product Diversification Strategies for StartupsProduct DiversificationUnlocking New Revenue Streams: Effective Product Diversification Strategies for Startups

Dive into effective product diversification strategies for startups, exploring the power of strategic planning, business optimization, and GlobalEdgeMarkets’ insights to unlock new revenue avenues.
Muriel Lotto, Founder of Pivot Marketing, on Future Marketing Trends and Global CMO Changing Role

As a senior marketing executive & thought leader, Muriel Lotto solves business problems through the power of marketing to deliver sustainable growth for DTC & B2B companies. She is a full-funnel, full-stack performance and growth marketer with a holistic view of customer acquisition & retention. Over the years, Muriel has honed her talent for weaving together compelling stories […]
Overcoming Roadblocks: Addressing Challenges in Sustainable Startup Development

Dive into the world of sustainable startups and discover strategic business management insights to overcome challenges and ensure growth. An essential read for aspiring entrepreneurs!
Sustainability as a Competitive Advantage: Eco-Friendly Innovation in Startups

This innovative approach to strategic business optimization not only benefits the environment but also creates a competitive advantage, thereby promoting a long-term business growth strategy. By prioritizing eco-friendly practices and initiatives, startups are differentiating themselves in the marketplace, creating a distinct brand identity that appeals to a broad audience.
Building a Customer-Centric Startup: Fostering Relationships through Data-Driven Personalization

By analyzing and utilizing customer data, startups can create personalized interactions that resonate with the individual, thereby enhancing their experience and fostering loyalty.
The Future of E-commerce Startups: Merging Virtual Reality and Retail Experience

Discover how Virtual Reality is revolutionizing e-commerce, creating immersive shopping experiences. Learn how GlobalEdgeMarkets can guide your startup’s VR integration.
Expanding Horizons: Exploring International Markets for Startup Growth

Discover how startups can harness strategic business management and global business practices to successfully expand into international markets and fuel business growth.