Cogni Mobile Bank
About Cogni is a new digital banking platform that brings you curated brands and experiences while helping manage your spend. It’s designed to offer tap-to-pay services to their customers. Challenge The emergence of online-only “challenger” banks contributed to a dramatic change in the banking industry—accentuated by better offerings and innovations to tech-savvy consumers. To compete […]
Circles/AMEX
About Circles is a global provider of concierge and personal assistant services with offices in the United States, United Kingdom and Europe. Circles Concierge is part of the Personal & Home Services division of Sodexo. This segment of offerings also includes childcare and home services for dependent people. Challenge Develop a Luxury Market Research (primary and secondary), digital […]
Crafting a Successful Marketing Strategy for AnastasiaDate
About AnastasiaDate is one of the largest international dating services. The company and its sister sites are now owned by Social Discovery Ventures. Users can register for an account on the internet or through its mobile app. Challenge Formerly, AnastasiaDate (currently Dating.com), an SDVentures company, needed to refresh its brand, to engage with the global […]
How Can I Measure ROI on Digital Transformation?
In today’s digital world, investing in digital transformation is a no-brainer. Companies that don’t embrace and implement digital transformation will be left behind. But why? What is digital transformation, and what benefits make it worth the time, effort, and money to invest in it? Digital transformation is using technology to fundamentally change how businesses operate […]
Leveraging Digital Transformation For Your Business
Digital transformation is a rapidly growing trend that has the potential to revolutionize the way businesses interact with their customers. By understanding and embracing digital transformation, organizations can gain greater insight into customer needs and preferences while simultaneously improving efficiency and productivity. In this blog post, we’ll discuss what digital transformation is, why it’s vital […]
Why Documentation is a Crucial Component of Web Development
For any web development project, documentation is one of the most important aspects of the process. While it may not seem as exciting as coding or designing, documentation helps to ensure that the project will move forward efficiently and effectively. Here’s why documentation is so crucial for web development projects. What Is Documentation? Documentation is […]
GEM’s 2023 Predictions
As if 2022 was not challenging enough – here comes 2023! The Year of the Tiger, where we thought of being strong and courageous, will now be replaced by the Year of the Rabbit! So are we supposed to react quickly to something? Or hide? Or just be aware? With new technologies emerging almost daily […]
The Importance of DEI in Marketing & UI/UX
Is Your Advertising & UI/UX Ready for the US Demographic Change? US demographics are changing rapidly, and the population is on track to become majority-minority by 2045. As a result, companies and brands must take notice of these changes and ensure that their advertising and UI/UX strategies are well-prepared to represent the diversity of the […]
The Importance of Taking an Innovation Readiness Assessment
In today’s business landscape, innovation is more critical than ever. Staying ahead of the curve can mean the difference between success and failure. But how do you know if your organization is prepared to be innovative? One way is to take an innovation readiness assessment. An innovation readiness assessment is a tool that can […]
Implementing Corporate Innovation: A Difficult but Necessary Task
Corporate innovation is the process of introducing new ideas, methods, strategies, or products within a company. It is necessary to keep a business relevant and competitive in today’s ever-changing marketplace. However, implementing corporate innovation can be challenging for several reasons. Let’s look at some of the challenges in implementing corporate innovation and how to overcome […]
What Is Innovation
Innovation is defined as “a new idea, method, or device.” It is often used interchangeably with words like “creativity” and “invention.” But while all innovations are creative, not all creativity is innovative. So, how can you tell the difference? An invention is completely new, whereas an innovation improves upon an existing idea, method, or device. […]
The Importance of Customer Success
In business, the term “customer success” is used to describe a company’s efforts to help its customers achieve their desired outcomes. This includes everything from providing training and support to customers so they can get the most out of your product or service to proactively identifying ways to improve the customer experience. At its core, […]
